Written by: Vickie Sullivan | March 24, 2020
2 Strategies for Telling Stories That Sell
Yeah, I know, we all love to tell stories (I’m guilty as charged). But we also need our stories to attract clients. A recent article from Social Media Examiner, How to Use Instagram Stories in Your Sales Funnel, has some great ideas.
Let’s move past the social media angle. Check out the kinds of stories, how they work, and when to use them. The article has lots of great information, but here are two ideas you can use anywhere:
• Timing is everything. Note the intersection between the kinds of stories to the buyer’s journey. This right here is the biggest mistake many of us make: We assume all stories work with all prospects. Instead, ask yourself about timing. When should you go basic and broad vs. specific? This strategic approach will pay off.
Listen: Leverage Your Stories
• Plant seeds that track action. A lot of us pay attention to the emotional appeal. Fair enough. But when you use live webinars and landing pages to track influence on buyer’s decisions, you get valuable information that will help you hone your content marketing efforts.
It’s tempting to focus on the art of storytelling; it’s creative and a lot of fun. Remember, though, that stories are a tool. You need to use them strategically so that your efforts pay off.
Now Read This:
- How Strategically Embellishing Your Stories Helps You Connect with People
- Brand and Message Strategy for Thought Leaders