Written by: Vickie Sullivan | July 11, 2023
2 Tips for Writing Stand-Out Speaker Directory Listings
Recently, I had a spirited conversation with SpeakerMatch CEO Bryan Caplovitz about bringing speakers and event planners together.
As a former speaker’s agent, I know the power of finding buyers who are ready to buy. (Back then, at least half of my calls were to decision-makers who weren’t ready.) The next step is to make sure those event planners are interested in your speaking. Where they go to first: the speaker directory.
Bryan shared some tips with me that could help us in any speaker pitch:
• Put your best stuff up front: According to Bryan, too many folks don’t highlight what planners want to know. “The most important thing to show these people is what you bring to the table,” he explains. “And so many times, the best stuff is at the end.”
• Show off your personality: Planners have seen it all and are looking for what will resonate with their audience. For example, if you are a humorist, write funny copy. “Too many people say, “I motivate your audience, I invite them to laugh.’ This is way too vague,” Bryan says.
Listen: Bryan Caplovitz’s Secret Weapon for Killer Speaker Descriptions
In short, make the planner’s job easier.
In a world filled with charlatans, Bryan is one of the good guys. He sincerely wants to help speakers be seen and hired. But providing leads and exposure from his directory goes only so far. When buyers see a lot of speakers, only those who stand out will get the call.
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