Written by: Vickie Sullivan | January 25, 2018
2 Ways to Evaluate Your Influence
A lot of successful folks come to me ready to become “sought-after” speakers (i.e. (highly paid). Which begs the questions: How can they get those top fees? How do these buyers decide who is worthy of receiving them?
One criterion is that fuzzy word “influence.” But how is that term defined? In the world of professional speakers, buyers capable of paying high fees use two methods to determine how a speaker’s influence will benefit their event.
• What is the value of the speaker communities’ attention? In other words, what do they buy or influence the purchase of? What’s their price point? These answers determine if an organization is willing to sponsor a speaking fee. And that’s important for the $7,500 and higher engagements.
Listen: What to say about your influence
• What is the speaker’s relationship to their community? Do folks take their comments seriously? Does their marketplace give them the benefit of the doubt? These answers determine how much help a speaker will be in boosting event attendance (a huge thing right now).
Yes, message matters. But if a speaker’s brand in their community increases event sponsorship and attendance, their ROI shoots up. And that’s a great negotiation position to be in.
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