Written by: Vickie Sullivan | October 14, 2021
More Opportunities for Thought Leaders
The CMO Council’s C-Suite 2021 Marketing Scorecard offers great insights into opportunities for thought leaders.
Let’s drill down on the study. Two places that point the way to more opportunities:
• Areas of improvement. What gets defined as a problem usually has funding to solve it. In this study, it’s all about reaching the customer. Apply your work to these outcomes in a credible way and you’ll get a fair hearing.
• What success looks like. Note the emphasis on the customer: acquisition, profitability, satisfaction, and retention. It’s very broad. This means a wide variety of expertise can create value.
Listen: Another Great Place to Find Opportunities
When you know how an organization evaluates their buyers, you can have better sales conversations and improve your content marketing. Studies like this can help you craft better questions that go beyond the standard “what are your big challenges right now?”
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