Written by: Vickie Sullivan | December 09, 2021
How to Explain a Complex Solution
When you need to explain a complex solution, you need a different approach—something that catches people’s attention. A recent Fast Company article illustrates a unique way to do it: thought experiments.
Move past the issue addressed in the article (climate change) and look at how one person explains a solution.
More than likely, you use hypothetical situations in your sales conversations and workshops. You can take those a step further and create your own thought experiment. Here are two ways to make this tool work in your content marketing:
• Connect multiple ideas. Most complex problems have a lot of moving parts, which makes it difficult to coordinate multiple solutions. Liam Young, the climate advocate profiled in the article, uses a radical idea – a city with 10 billion people – to showcase how disparate ideas can work together. Folks get to experience the relationship (and impact) between a variety of solutions. That’s a perfect strategy for those of us who have comprehensive approaches.
• Blend fiction with analysis. Young makes no assertions that this science fiction could work. But he uses the scenario as a springboard to showcase solutions already in the works. Fiction is the context; analytic solutions are the on-the-ground reality. It’s a powerful and unique mash-up.
Listen: The Key to Creating a Great Thought Experiment
Thought experiments use hypothetical situations to explore what can work and why. When you let folks dream a little, you open the door to consider what can happen when a variety of solutions come together. Consider this tactic for your content marketing plans in 2022.
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