Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> Content Marketing That Looks Cool and Gets Views

Written by: Vickie Sullivan  |  December 21, 2021

Content Marketing That Looks Cool and Gets Views

For content marketing that pops, use bold data visualization.
iStock.com/monsitj

As we kick off the holiday season, take some time to consider how to create content marketing that not just looks cool, but also gets people to view and read your content.

To help you, Venngage highlights eight trends for content marketing graphics that you can apply to your 2022 plans.

Yes, I’m aware that Venngage provides infographic templates. Move past the obvious bias and check out these two small changes that you can implement quickly:

• From headlines to quotes: We’ve gone from using clever headlines to using inspirational quotes everyone has seen. According to this study, though, “money lines” will drive open rates in 2022. These are killer quotes that are unique to your voice and perspective.


Listen: How to Create Money Lines 


• From staid to sassy: In the quest to capture attention, bold business casual is now applied to graphics. Gone are the standard bar graphs. Look for more colorful and creative images to go with your findings.

Pay attention to these graphic design trends. Being current here impacts how the market perceives you and your content marketing.


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