Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> This Travel Budget Cut Will Hit Speakers Hard

Written by: Vickie Sullivan  |  February 28, 2023

This Travel Budget Cut Will Hit Speakers Hard

Business travel: Silhouette of people walking at airport terminal
iStock.com/jacoblund

Speakers, stop doing a happy dance over the surge of in-person meetings. The slow economy has caused companies to tighten their spending belts, and business travel has been impacted, according to an article in Finance & Commerce.

The ripple effect is obvious: Less travel means fewer meetings from Corporate America. It also means attendance will drop at both marketing meetings and association events. The former will scale back; the latter will have less budget for speakers.

These dynamics are outside our control, so we can’t brand around it. Instead, think about bigger relationships with associations. Ask yourself: How can I give more so that my speaking fee isn’t perceived as just for presentations?

The strategy: If you expand the line items where your fees come from, trends like this have less impact. Now is the time to go holistic.


Listen: 2 Ways to Expand Your Relationships with Associations 


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