Written by: Vickie Sullivan  |  April 10, 2025

Davos 2025: Growth Opportunities for B2B Organizations

This year’s Davos event signals a major shift for business leaders—and with it, clear growth opportunities for B2B organizations that are ready to act.

McKinsey’s recap of Davos 2025 offers a glimpse into the priorities of global CEOs. Read between the lines, and a clear message emerges: The leaders who succeed next will be the ones who can execute transitions and build the right talent.

Here’s what stands out:

1. Transitions are now mission critical. Whether it’s GenAI adoption or large-scale M&A activity, CEOs recognize their organizations aren’t built to navigate change at speed. They’re ready to invest—heavily—in getting these transitions right. Advisory firms and B2B solution providers that can help companies move quickly and with precision will be in demand.

2. A new breed of leader. The need for resilient, adaptable leaders isn’t new—but this year, top execs are calling it out as a true blocker. Companies know they need new skills in the C-suite and beyond to unlock growth. That urgency will drive investment in leadership development, coaching, and new talent strategies.

These two elephants in the boardroom represent the clearest growth opportunities for B2B organizations in the coming year. But to capitalize on them, you need to move beyond generalized messaging. The work you do must tie directly to the outcomes these leaders care about most.

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