Written by: Vickie Sullivan  |  August 06, 2013

The Money Is Moving

Heads up:  There’s a major change in the sponsorship game that everyone needs to know about.  If you get speaker fees, endorsement details, appearance fees, this is important to you.  Pay attention.

The bottom line:  for many companies, there is no more line item called sponsorship.  The money is absorbed into other budgets, integrating sponsorship with overall marketing campaigns.  This changes everything, including who the buyers are.  Look for more PR/ad firms to step up and help find “talent” or “properties” (that’s us) for the campaigns.

This is a double-edged sword.  The good news:  we have a more flexible approach.  The bad news:  there’s another layer between the sponsor and us.  This trend will work best for experts who have a following or personify the message these marketers need.  Proceed accordingly.  More details here.