Written by: Vickie Sullivan  |  October 22, 2013

Keep Moving

Being a market strategist means any bit of information about the brain in marketing mode will be exciting to me.  This Fast Company article on “action-oriented” marketing got my attention quick.

The twist in thinking here:  conventional wisdom says attitude precedes behavior.  Social pscyhologists now disagree, saying behavior comes first, then we make up stories to falsely claim that we made a conscious decision.

Think of the implications here.  The value proposition — what we thought leaders held so dear — might not be so powerful after all.  Maybe it’s the activity — the experience — that creates the stories, not the other way around.  This makes the interactive trends, like gaming, a huge priority.

I’m paying attention to Douglas Van Praet.  He has great material.