Written by: Vickie Sullivan | July 06, 2017
The Power of Standing Out
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Too much fun! Gayle Carson and I solved all the world’s problems during her radio show Women in Business.
Heads up: We talked about women for about two seconds. The rest of the time, we discussed how to be top of mind. When the powers that be know they have a problem and brainstorm who can help them, whose name comes up? If you are not in the top two, forget it. It doesn’t matter if you are better. You’re competing against an invisible force—the buyer’s opinion.
Click here to listen to my interview with Gayle. Not only will you get insights about standing out in crowded markets, but you’ll learn more about me than you care to have.
Other Resources You May Like:
- 2 Ways to Become King of Your Category
- How to Brag without Looking Like an Idiot
- Brand and Message Strategy for Thought Leaders