Written by: Vickie Sullivan | October 12, 2017
How to Appear Like a Real-World Expert
Those who know me well tolerate my love for practical tools. That love is why HubSpot’s infographic about video length caught my eye.
Let’s move past the advice. Here’s what we can take from this useful post:
• A simple set up. The author didn’t waste time on a lengthy foundation. For handy posts like this, a simple acknowledgement of the obvious works. (“Yep, videos are popular. Now, let’s make them more useful.”)
• Explanations behind the recommendations. The context behind the recommendation positions HubSpot much better than the recommendations themselves. Their explanation makes them appear as real-world experts who have the battle scars to prove it.
Listen: 2 Ways to Explain Your Recommendations
The big takeaway here: Use your insights as a springboard to show your insider status. Sometimes the explanation behind the recommendations can brand you better. Let’s try that.
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