Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> How to Use Your Platform in Sales Conversations

Written by: Vickie Sullivan  |  April 12, 2018

How to Use Your Platform in Sales Conversations

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You have a brilliant market strategy. You’ve worked hard to fine-tune what you stand for, your unique approach. And your website reflects the new you. Now what?

It’s time for the rubber to meet the road. And the best way to make your platform generate quick results is in sales conversations. Here are two ways to get started:

• For prospects you just meet, start strong and create immediate intrigue. These folks need to buy into your approach before they will agree to a real conversation about their situation.


Listen: How to create a strong sales introduction


• For those already attracted to your approach, focus on impact. Show how your expertise will help them in very specific ways. And make sure you create urgency, as well.

Don’t let your market strategy sit on a shelf and gather dust. Use it in sales conversations, and watch the buyer’s reaction turn from mild interest to, “We gotta have you!”


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