Written by: Vickie Sullivan | April 17, 2018
Why You Should Curate Content, Not Just Create It
Many thought leaders believe they have to be the author of all content on their website. For content writing machines, that makes sense. However, there’s more than one way to use content to establish top-of-mind position.
One cool example: the Women and Public Policy Program (WAPPP) at the Kennedy School of Government, Harvard University. (Note: I’m on their advisory board.) Instead of promoting their platform for women and girl empowerment with the standard blog and infographics, they created the Gender Action Portal, a collection of summarized research that focuses on closing gender gaps. The reports come from researchers all over the world.
Why this works: They establish the “evidence-based experiments” position with depth and quantity. Known as the one-stop shop for this kind of research, WAPPP demonstrates the impact of their advocacy and can build like-minded partnerships.
Listen: Is content curation best for you? Ask yourself these two questions
I call this the “curator” strategy. The key: Cover a wide variety of topics, but have one theme. And make that theme narrow. WAPPP not only advocates women empowerment, but it focuses on gender gaps and research. They stake (and dominate) specific territory within a larger landscape.
As thought leaders, do we have to be the only source of good ideas? Nope. We can take a page from WAPPP and serve as curator. Again, there are many ways to show market dominance.
You May Also Be Interested In:
- One Way to Own Your Movement
- How to Determine Market Feasibility and Direction for All Your Bright Ideas