Written by: Vickie Sullivan | April 25, 2019
How to Showcase Your Perspective
An effective way to cut through the white noise out there is to focus on a small piece of what’s going on. This Fast Company article about when to ask questions during sales conversations is a great example of shining a spotlight on something small to showcase a broad perspective.
What I love about this article: the nuance. Check out how the author covers common mistakes about timing and verbiage. This narrow scope allows space for deeper thinking and ideas. This depth makes her research come alive. Instead of telling folks major points of her research, she applies the insights with an “on-the-ground” perspective.
Listen: The Best Time to Ask for More Information
When we narrow our focus, people assume we know more at that level. And they’ll come back for this kind of insight. And it proves the point that “there’s more where that comes from.”
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