Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> A Great Way to Explain a Complex Subject

Written by: Vickie Sullivan  |  May 16, 2019

A Great Way to Explain a Complex Subject

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Our world now has a lot of moving parts. So, explaining multiple players within a larger group is a great way to appear in the know. This political article from analytical firm FiveThirtyEight is a great example of demystifying complexity by delineating the different factions involved.

Two things we thought leaders can copy:

• Standardize the structure. Notice how every faction has the same categories (economic and identity/cultural). This consistency allows apples-to-apples comparisons and enables readers to skim.

• Name names. One of my favorite parts is the list of players. This allows the readers to visualize the category. Putting a face on the subgroups is very memorable.


Listen: Two Kinds of Content That People Love to Share


Add a dose of comparison between the groups, and you’ve got an intriguing piece of content that can act as guide.


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