Written by: Vickie Sullivan | August 04, 2020
Content Marketing and the Power of Analogies
Analogies are fun. We love to use them because they illustrate our point in a fast and creative way. Fast Company’s article, “Your COVID-19 anxiety is like an algorithm. Here’s how to hack it,” is an excellent example of how an analogy can put your perspective in a different context. This works because it:
• Sets up a new concept: By showing the similarities between our anxiety and our immune system, we can better define what goes wrong. Add a killer label (“Paranoia Lines”), and a new benchmark is born. We buy into that concept because the latter helps us make sense of the former.
Listen: What All Great Concepts Have in Common
• Sets up the killer question: Look at the end of the article. Everyone talks about putting stress into perspective. But introducing a new question (“Does stressing about this make me incorrectly perceive it as a threat?) is a twist in thinking that makes this article worth read reading.
A lot of us use analogies to make a quick point in a blog post or speech. Fair enough. But there’s a bigger use here: Use analogies in the longer form to explain your big idea. Use them to highlight that one unique point that will set you apart. Your markets will not only understand your idea faster but also believe your perspective is unique.
Now Read This:
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