Written by: Vickie Sullivan | May 04, 2021
Want to Reach More People? Change Your Theme
Malala Yousafzai’s story is fascinating. She’s a Pakistani activist for female education and the youngest Nobel Prize laureate.
Recently, Fast Company published an article about Malala’s new publishing venture. She is partnering with AppleTV+ to create original programming through her new production company, Extracurricular. It’s a great example of how to transition to a broader market.
Let’s move past the celebrity factor. Malala became a spokesperson for female education after her harrowing experience. Her AppleTV+ partnership requires a broader appeal. She’s taking what she’s been known for and making it bigger. The big question is: How can you do the same?
The key: Change the theme. Malala said the quiet part out loud, when she simply stated, “My central theme is connection.” This expands her scope, creating a playing field for a wide variety of projects.
Listen: How to Set Up Your Best New Theme
There comes a time when we all outgrow our sandbox. When it does, change the focus of your work from a single cause to an overall movement. Doing so is a great way to scale your brilliance.
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