Written by: Vickie Sullivan | December 30, 2021
A Crazy Idea for 2022? Maybe Not …
As the new year approaches, people often consider crazy marketing ideas. Here’s one such idea: Digital B2B ambassadors that enhance marketing campaigns. (Think digitized celebrities, sports figures, etc.)
MarketingProfs recently published an article about this. It says the pandemic expedited the shift to online interactions, which created a need for digital humans.
My initial reaction: “Oh, great. More competition in the sponsorship space.” But then I thought, “Why can’t I create a digital brand ambassador?”
Apparently, this train has left the station, as The Diigitals recently launched as the “world’s first modeling agency for virtual celebrities.”
Why You Should Create a Digital Brand Ambassador
This idea isn’t as far-fetched as you think. Here are two reasons why you should do it:
• Corporations are digitizing things. Companies already use chat bots and virtual assistants. So, they have the tech skills to pull this off. That means you don’t have to figure out how to digitize yourself. Instead, partner with right company and people – people who want to work with you anyway.
Listen: The Business Case for Digital Brand Ambassadors
• Your objectives are aligned. Companies want brand awareness and buzz. You provide that for your sponsors all the time. The only difference is who shows up: the real you or the digital you. The strategies are the same.
Sure, you can wait for celebrities to normalize this idea. Or you can be among the first to do it with folks who already trust you. Explore and ask around. You might be surprised at how many people are interested in it.
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