Written by: Vickie Sullivan | November 02, 2023
AI Brings Big Changes to Sales Training
Artificial intelligence (AI) has entered the sales training and coaching world. Companies must ramp up new sales hires faster, and AI-powered sales enablement tools help make that happen, said Itay Sinuani, CEO and co-founder of Demoleap, in a recent Digital Journal article.
Other B2B training firms must heed these developments, as success in sales often spreads to other initiatives, such as customer service and user experience. It won’t be long—if it hasn’t happened already—until AI impacts those areas.
2 Ways AI Impacts Sales Training
AI impacts sales training, sales coaching, and sales enablement in two important ways, and can easily spread to other areas:
• Real-time guidance: AI-powered sales training tools help sales reps in the heat of the moment, providing content and resources in sellers’ moments of need and improving their close ratios. This format can make role-playing and other traditional learning formats obsolete.
• Instant sharing: With a few clicks, sales enablement and sales managers can share winning sales techniques with just a few clicks. This development ties into the popularity of peer-to-peer coaching. Watch for big changes in demand for outsiders here.
In the good ol’ days, big changes B2B firms experienced meant adapting what we offer to new markets. This next-level volatility requires us to be nimble with our revenue streams.
Listen: When It’s Time to Change Revenue Streams
The Bottom line: Prepare for a different kind of disruption. You can either adopt this technology to your advantage or give up the ongoing support service lines for something else.
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