Written by: Vickie Sullivan | June 11, 2024
AI-Powered Software Disrupts the SMB Market—Again
If you help small- and medium-sized businesses (SMBs), your world is about to be disrupted. Again. New AI-powered software has entered the market that automates the operations and marketing of small businesses in service industries.
Durable wants to make owning a business easier than having a job. Using their AI-powered website builder and marketing platform, a person can “get their business online in 30 seconds.” As of today, the software has launched over 6 million websites.
While many of us don’t work with businesses this small, we will still feel the impact of this type of software:
• Expect a flood of smaller competitors. Don’t even think this will be limited to the skilled labor and construction trades. Any start-up advisory service firm can use this software to get a free website. And these new-to-the-market folks will drive down prices for cost-conscious small business buyers. Be prepared to justify your fees.
• Marketing tools will look the same. AI will make websites look great, and it will generate compelling copy. But these websites will look the same. As a result, we will get an even noisier market, which will make it harder for you to stand out. In this scenario, small business buyers assume the quality is the same. The tipping point becomes—you guessed it—price.
The good news is that AI-powered tools make it possible for us to run your business on autopilot. But when a lot of players say the same thing, buyers become confused about who can deliver quality. Buckle up and be ready with creative approaches that showcase what only you can do.
Listen: 2 Stories Buyers Believe in a Crowded Market
Now Read This:
- Advances in Generative AI May Impact Content Marketing
- Competitive Branding for B2B Professional Service Firms