Written by: Vickie Sullivan | March 19, 2020
Another Way to Use Conflict to Your Advantage
A lot of business owners know the power of their networks. But do they also use the power of conflict within those relationships? Probably not. And that could be a missed opportunity.
A great example of using conflict to your advantage is Lucy King’s The Elephants and Bees Project. King, a zoologist and TEDWoman presenter, took advantage of elephants’ dislike of bees and created a barrier to keep elephants from small rural towns instead of using electric fences. She broadcast the sound of bees swarming, and elephants – thinking bees were in the area – not only fled, but also stayed away.
You, too, can use what your prospective clients don’t like to influence their choices. The key is to understand how much they dislike something and what the clients will do to avoid it. Not only can this drive your conversations, but it also influences your content marketing and even service line development.
Listen: How to Figure Out What Potential Clients Can’t Stand
Yes, it’s always good to be aspirational. But if you examine adversarial relationships, you can also find the hidden edge not visible to our competitors.
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