Written by: Vickie Sullivan | August 19, 2021
B2B Marketing Doesn’t Have to be Boring
The overlap between business-to-consumer (B2C) and business-to-business (B2B) marketing campaigns is almost an eclipse, according to the LinkedIn pocket guide “B2B Isn’t Boring, It’s Brilliant.”
We all agree that B2B marketing doesn’t have to be boring. But how do you make them exciting? The big firms have some ideas for how to branch out from the standard “here’s what we do” messaging. The best example from the LinkedIn guide: Cisco’s “Me+Moo” campaign that demonstrates the power of 5G networks.
Sure, Cisco could have touted all the technical details about 5G networks using those “whooshing” line graphics we’ve seen everywhere. Instead, they created an app that lets users connect with … wait for it … real-life dairy cows. Via sensors on the cows, users get live updates of the cows’ wellbeing. (I am not making this up.)
How you can apply this strategy: Ask yourself how you can apply the benefit of something in a fun, yet relatable way.
Listen: Boost Your Brainstorming with These Ideas
While the examples in the LinkedIn guide were directed at large organizations, everyone can learn from them. Even small organizations can use humor in marketing campaigns and sales conversations. Doing so can help you rise above the noise, increase response rates, and get media attention.
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