Written by: Vickie Sullivan | August 22, 2017
Bad News for Book Authors Who Want Speaking Jobs
Authors who speak are less in demand, according to this article on speaker trends from Meetings Magazine. This is bad news for thought leaders who write books to increase their speaking fees.
The reason why: supply and demand. Authors aren’t as hot now because there are so many of them. As a result, buyers do two things:
1. Assume that authors will speak for less to promote the book.
2. Raise the bar of expectations. Now they only consider authors of “popular” books.
Listen: 2 things to do differently to get more speaking engagements
This concept applies to anything. Whatever is ubiquitous, the value goes down and the expectations go up. Our next best step: Pay attention to what is pervasive in your marketplace. And ask yourself: What is the next level here? What do buyers expect now?
Many thanks to Shirley George Frazier and SpeakerNet News for sharing the Meetings Magazine article.
Other Resources You May Like:
- Professional Speakers: A Disruptive Trend Is Heading Your Way
- Profitable Positioning for Professional Speakers