Written by: Vickie Sullivan | September 13, 2016
Barnes & Noble to Sell Self-published Books
As many of you already know, Barnes & Noble is opening the door to sell self-published books. They are making this move in response to the 500-pound gorilla that is Amazon. Competition can be a beautiful thing.
As this post by Thad McIlroy notes, the devil is in the details. This distribution deal is only for NOOK press authors who had 1,000 unit sales in the past year. Translation: B&N won’t launch your book. It will only boost books that have momentum (and loyalty to NOOK).
Related: Define the Message, Build the Brand, and Sell More Books
While this gives a ray of hope for many authors, revenue generation will still be tenuous. If your book is not positioned for paid speaking and other opportunities, more sales will only give you brand awareness. Until we can deposit “bragging rights” at the bank, strategy is still king.
Other Resources You May Like:
- How Thought Leaders Use Books to Justify Big Fees
- Real-World Advice and Innovative Ideas for When the Rubber Meets the Road