Written by: Vickie Sullivan | March 08, 2016
Book Promotion That Really Works
You finally finished writing that book, and it’s off to the publisher! Relax, do a happy dance—and then focus on your next step: your promotion plan to launch that baby.
Too many of people build the traditional website or develop a special “here’s my book” section on their site. In this crowded market, though, that doesn’t cut it anymore. Now you need to link your book to a larger movement that includes tools such as research, infographics, and quizzes.
A great example of a book that has a strong book launch strategy is Strategy that Works published by Harvard Business Review Press. PricewaterhouseCoopers (PwC) takes full advantage of the authors’ research with this high-production promotional website. Yes, the typical “wow this is great” testimonials are there. But you also have two attention-getting pieces many authors don’t use:
Related: 3 Strategies That Turn Your Book Into a Revenue Machine
- A five-minute free quiz that helps leaders diagnose their strategy situation. This personalizes the relationship and builds a specific business case for the idea. Readers now have a new lens through which to read the book.
- Informational and inspirational decks. The first slide deck uses the research to frame the problem. The key message here: hey, you are not alone here. A lot of smart people don’t get this right either. The next slide deck gives detailed explanations of their five-point solution. The authors put that out there so the reader can decide if they agree on the approach.
Bottom line: your book is only as good as the promotion behind it. This is how the big consulting firms try to cut the business book clutter. Use this example as a benchmark.
Other Resources You May Like:
- Which Books Are You Really Writing?
- Your Position of Power: Packaging Your Expertise for High Fee Markets
Author : Vickie Sullivan
Published: 2016-03-08 09:32:08
I agree Bonni -- it is crazy. While I am not an expert in promoting children's books, I do think this is in response to the flood of titles coming in every year. So if your genre is competitive, I would think that a mere website might be inadequate. Thanks for commenting!
Author : Bonni Evans
Published: 2016-03-08 07:52:10
What if it's a kid's book? Seriously!