Written by: Vickie Sullivan | January 11, 2018
Do This Before Giving Advice
Have you ever jumped in with advice? Yep, I’m guilty as charged. That’s why this Fast Company article motivates me to shut up for a second.
Let’s put on a wide-angle lens and look past personal conversations. Not drilling down on context is the #1 reason why thought leaders fall short. When you assume situations are similar to yours, you can be easily branded as “a hammer looking for a nail.” (Consultants, I’m looking at you.)
Listen: 2 questions to ask before you answer a question
This concept also applies to content marketing. If you want to show how your perspective is valuable in a variety of scenarios, be sure to vary your solutions. This tactic will broaden your appeal. Otherwise you’ll appear as a “one-hit wonder.”
Yes, context matters.
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