Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> FTC Ramps Up On These Marketing Campaigns

Written by: Vickie Sullivan  |  February 01, 2018

FTC Ramps Up On These Marketing Campaigns

social media marketing
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Is expanding your influencer program a goal for this year? If so, let’s play nice with the Federal Trade Commission (FTC). A recent Social Media Examiner article spells out the rules for easy implementation. It is a good resource for folks who publish sponsored content on social media sites, as well as for those of us who share colleagues’ content on our social media pages.

The standard is “material relationship.” Yep, that’s a big term that can mean different things to different people. I like the article’s benchmark: If the reader can’t tell if you like something for personal reasons or if you have a business tie, you’re doing it wrong.


Listen: 2 thought leader brands that are a great fit


As we enter the pay-to-play phase in social media, now is the time to get a handle on these marketing campaigns. This is far beyond the guest blog posts. My vote: Be transparent. The truth can’t hurt you here.


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