Written by: Vickie Sullivan | October 22, 2019
Great News for Speaker Sponsorship
Given that a lot of us professional speakers are paid with sponsorship dollars, this CMO magazine article about what these buyers really think about event sponsorship is worth a read.
Based in Australia, these findings also apply here in the U.S. Pay attention to these key insights:
• General consensus is that these partnerships are good brand awareness. There are fewer expectations of quick sales. That said, the category is polarizing, with some reporting great results and some making this effort a lower priority. Our next best step: Make sure we know what sponsors expect. Help them connect with the communities.
• Increased skepticism for “pay to speak” opportunities. As expected, audiences are running away from these venues. (Let’s pause for a happy dance.) This is a great opportunity for us speakers to pitch how we can be the “brand ambassador.” Let’s use this dynamic to our advantage.
Listen: How Speakers Can Be Great Brand Ambassadors
Yes, this article isn’t primary research. But let’s not gloss over the good news. These buyers are being more strategic than ever, and we can help them connect and participate in communities they care about.
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