Written by: Vickie Sullivan | January 02, 2020
Have Fun With Your Marketplace
Happy New Year! I hope your holidays were fabulous. Now it’s time to get to work.
Building brand awareness is a good place to start. Ad Age recently published an article about how to build brand awareness using Snapchat. Let’s move past the mass-market appeal and this specific platform. The main point to pay attention to is how to use fun to get your message across via social media. We can absolutely use this tactic – both with clients and with the outside world.
Putting my irreverent hat on, here are a couple of ideas for how to do it:
• Internal reinforcement. Using the Gatorade geofilter as an example, could bosses give virtual flowers to their administrative team during Administrative Professionals’ Day? Sure. Could this also be used to celebrate the sales executive of the month and share with the team? You betcha.
• Pressure valve. Take a short trip to the dark side and consider using the lenses to change the voice of that toxic co-worker or boss. Would that get attention and drive traffic for you workplace experts? Let’s turn dark fantasy tendencies into silly fun. You can dovetail your message and sponsored ads to drive traffic to your website (or for a toolkit if you have an ecommerce site).
Listen: Turning Perspective Into Fun
When you’re educating your marketplace, it’s easy to forget that humor gets more attention and can make your content more sharable. So, the next time you see an article about some social media platform, don’t dismiss it out of hand. If you can use humor to get your message across, the more visual social media platforms can be useful tools.
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