Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> How AI Impacts Buyers’ Expectations

Written by: Vickie Sullivan  |  March 21, 2024

How AI Impacts Buyers’ Expectations

AI-powered software concept
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AI-powered tools are popping up everywhere. Some of the newest ones help you make short videos, such as Instagram Reels and TikToks. PracticalEcommerce gives a good overview of some of the AI-driven video apps. It also gives us a major heads-up about what your buyers want next.

The article provides great descriptions of the tools’ features and insight into how people and companies use them. Examples:

• Klap suggests improvements to increase the virality of a video.

• Munch provides a list of trending keywords and a “coherence” score.

AI allows the apps to evaluate videos at the speed of a click. They provide general recommendations at first, and then they learn and provide more tactical assistance.

Once your buyers get used to that kind of help, they will expect it everywhere—including from you. In addition, they may stop using your services if AI provides similar suggestions at a lower cost.

AI will change the game in many ways. The biggest change is buyers will expect you to provide value much faster. Buckle up because the volatility in buyer expectations is just beginning.


Listen: What You Provide that AI Can’t


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