Written by: Vickie Sullivan | September 04, 2014
How Thought Leaders Can Up Their Game
A former journalism graduate, I’m always fascinated by how quickly media coverage evolves. It’s not a surprise that this new effort from MIT’s media lab caught my eye.
The upshot: they are combining news coverage of world events with contextual information about the region and the players involved.
Let’s drill down on this innovation for a moment. Here’s how thought leaders can adapt this idea:
- Serve people where they are. MIT acknowledges — and doesn’t judge — the reader’s ignorance of geography and other cultures. That frees up mental real estate to educate and serve.
- Be the explainer. It’s far more fun for thought leaders to reframe the issue and pile on the insights. And…there’s a lot of value in explaining. There’s value in providing in-depth information that promotes better understanding. Thought leaders who explain the nuances of the players are more valuable.
Check out this Fast Company article and ask yourself: how can I provide more context that will help my community understand their environment better?
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