Written by: Vickie Sullivan | September 30, 2014
How Thought Leaders Use Books to Justify Big Fees
We all have bad days sometimes. I was in the middle of gutting one out when the phone rang. I thought, “What is it this time?” My mood brightened when it was Kirk Dando on the other end of the line with good news.
Kirk and I worked together twice. Once on messaging his brilliance and second for refining his book. He was calling about the book launch. The bottom line: within four days of the launch, Predictive Leadership made the best-seller list at CEO Reads (this is good because Kirk works with top execs). Within 45 days of launch, he got his first speech — at $15,000.
The moral of the story is two-fold: 1) yes, there are still high-fee speaking opportunities for authors. The free “speaking for exposure” adventure isn’t the only route; and, 2) the ROI for the investment you make in positioning the book is in how fast you get results in the launch phase.
Click here to hear Kirk’s story about our work.
Other Resources You Might Like: