Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> How to Generate Excitement for a New Idea

Written by: Vickie Sullivan  |  July 27, 2017

How to Generate Excitement for a New Idea

How to Generate Excitement for a New Idea
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It’s hard enough to get attention for something everyone already knows about. When it’s a brand-new idea, it’s a hundred times harder.

A recent Fast Company article—Why $200 Adult Security Blankets Are a Stroke of Genius—has some help for us, though. It outlines a good roadmap for creating excitement for an idea folks haven’t heard of yet.

Look past the focus on product startups. This article is really about using “magic beans”—solving a problem without a lot of hassle—to drive excitement and sales.

Here are some ideas we thought leaders can use:

• Take advantage of market awareness. In this example, Gravity uses current research on stress and anxiety. Lesson: Stop explaining what you don’t have to. Use that precious attention time to create empathy (and a great story).


Listen: How to position “magic beans”


• The platform makes a difference. I agree with the author that Kickstarter changed the game. A key question for thought leaders, then: What dynamics out there give you an opening? Is there a place you can showcase your magic beans?


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