Written by: Vickie Sullivan | July 27, 2017
How to Generate Excitement for a New Idea
It’s hard enough to get attention for something everyone already knows about. When it’s a brand-new idea, it’s a hundred times harder.
A recent Fast Company article—Why $200 Adult Security Blankets Are a Stroke of Genius—has some help for us, though. It outlines a good roadmap for creating excitement for an idea folks haven’t heard of yet.
Look past the focus on product startups. This article is really about using “magic beans”—solving a problem without a lot of hassle—to drive excitement and sales.
Here are some ideas we thought leaders can use:
• Take advantage of market awareness. In this example, Gravity uses current research on stress and anxiety. Lesson: Stop explaining what you don’t have to. Use that precious attention time to create empathy (and a great story).
Listen: How to position “magic beans”
• The platform makes a difference. I agree with the author that Kickstarter changed the game. A key question for thought leaders, then: What dynamics out there give you an opening? Is there a place you can showcase your magic beans?
Other Resources You May Like:
- How Ideas Catch Fire
- 2 Branding Trends from Politics
- Your Position of Power: Packaging Your Expertise for High-Fee Markets