Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> How to Handle Aggressive Social Media Comments

Written by: Vickie Sullivan  |  November 14, 2017

How to Handle Aggressive Social Media Comments

How to handle aggressive Facebook comments
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In our content marketing and social media marketing, many of us use current events as examples. It’s a great way to use a subject that is getting attention as a springboard for our ideas.

But what is a business owner to do when what you write strike a nerve? And the comments section is filled with invective? I see that a lot on social media nowadays. Let’s drill down on the best strategic way to defend our position without antagonizing the opposition.

• Focus on intent. Your intention behind the perspective gives emotional context. This backstory helps folks understand your perspective better and explains why you believe as you do.


Listen: 2 Real Reasons Why Folks Get Rowdy About Stuff


• Have a neutral sign-off. The last thing you want to participate in is a whistling contest. When you see an impasse, get out. But how you get out makes a difference. Don’t leave their comments dangling. My sign-off: “Got it. Thanks for sharing your perspective.” Another good one: “Let’s agree to disagree.”

When you have a strategic and systematic approach to dealing with drama, you spend less time on what you can’t change—and spend more time sharing your brilliance.


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