Written by: Vickie Sullivan | August 11, 2020
How to Make Your Expertise Stand Out: Explore the Gap
In my last post, we discussed the power of predictions. Let’s continue that discussion by drilling down on another format that can make your expertise stand out: Exploring the gap. That means looking at the differences between what’s going on among equally important stakeholders and how those differences intersect.
To understand the power of gaps, take a look at the article, “Leaders, employees divided on learning delivery,” published by HR drive. You’ll see how the author starts by going broad with online learning during the pandemic but then quickly pivots to why “normal” training won’t work. Emphasizing these intersections works for two reasons:
• Dueling expectations: Check out the focus between the leaders and the learners. This is a great gap to explore. Expectations lead to assumptions, which can lead to bad decisions. By highlighting the differences in approach between two stakeholders, the author gives a more nuanced perspective.
Listen: Two Gaps That Will Make You Stand Out
• Provocative perceptions: Towards the end of the article, the author throws down the gauntlet with this killer stat: Only half of the employees think leaders are prepared to transition to remote work. Not only does this shows trouble ahead, but it also shows where to focus the solutions.
In this crowded marketplace of ideas, everyone is offering a heads-up on issues – trying to spotlight their expertise. For your expertise to stand out, though, you must go beyond what’s next. You need to explore hidden intersections of trouble and what they mean for your best buyers. That is how you show your expertise isn’t a mile wide and an inch deep.
Now Read This:
- How to Make Your Content Intriguing: Use Strategic Comparisons
- Your Position of Power: Packaging Your Expertise for High-Fee Markets