Written by: Vickie Sullivan | June 03, 2021
How to Position the Impact to Get Client Buy-In
A lot of us thought leaders dissect the impact of an event. The bigger question: How do you get prospects and clients to buy into that assessment? This recent Fast Company article offers some guidance. It shows the power of standards when positioning evaluations.
Move past the controversial topic in the article (racism) and look at the strategy. The strategy presents a standard and allows folks to decide if they agree with it. If they agree with the criteria, then they are more apt to agree with the impact. If they agree with the impact, then they are more apt to agree with solutions to move forward.
Listen: How to Use Standards In Sales Conversations
By giving folks a sneak peek at why you recommend something, you involve them in the decision-making process. Including your criteria in your content marketing is a great way to pave the way for buy-in.
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