Written by: Vickie Sullivan | April 14, 2022
How to Position Your Next Big Role
Wondering how you can launch and position your new venture? Cameo‘s shift offers lessons for all of us. The celebrity shout-out company is expanding to include livestreams, FaceTime, and even NFTs.
Whether you are recognized for a speech topic or your work with a high-profile client, you likely want to go beyond that and be known for more things. And the best way to position your next big adventure is to develop what I call the “our new role” story.
Key quote from Cameo’s leaders: “As we zoomed out and looked at the success we’ve had over the last five years, it became clear to us that our goal as a company should be to become talent’s CTO. Any time talent wants to find a way to engage with their fans in a direct way, we need to be their first call…”
2 Points You Must Make
That story about changing their role — from providing a thing (video messages) to becoming a go-to resource that covers all sorts of fan experiences — requires a story that makes two points:
- This role isn’t a big stretch for us. Therefore, it isn’t a big risk for you. It’s safe to depend on us.
- We’re making it easier for you to get more of what you already want. Let us do this for you.
Listen: Two Stories that Position What’s Next
Note that the overall purpose — democratized access to talent — has stayed the same. This tie-in provides a logical bridge to the original story and doesn’t feel like a big change.
A lot of us use logic to explain our big plans. But a good story about why you are expanding your role gives buyers the emotional context that lowers the risk of giving your new endeavor a try.
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