Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> How to Position Your Next Big Role

Written by: Vickie Sullivan  |  April 14, 2022

How to Position Your Next Big Role

How to Position Your Next Big Role
iStock.com/oatawa

Wondering how you can launch and position your new venture? Cameo‘s shift offers lessons for all of us. The celebrity shout-out company is expanding to include livestreams, FaceTime, and even NFTs.

Whether you are recognized for a speech topic or your work with a high-profile client, you likely want to go beyond that and be known for more things. And the best way to position your next big adventure is to develop what I call the “our new role” story.

Key quote from Cameo’s leaders: “As we zoomed out and looked at the success we’ve had over the last five years, it became clear to us that our goal as a company should be to become talent’s CTO. Any time talent wants to find a way to engage with their fans in a direct way, we need to be their first call…”

2 Points You Must Make

That story about changing their role — from providing a thing (video messages) to becoming a go-to resource that covers all sorts of fan experiences — requires a story that makes two points:

  • This role isn’t a big stretch for us. Therefore, it isn’t a big risk for you. It’s safe to depend on us.
  • We’re making it easier for you to get more of what you already want. Let us do this for you.

Listen: Two Stories that Position What’s Next  


Note that the overall purpose — democratized access to talent — has stayed the same. This tie-in provides a logical bridge to the original story and doesn’t feel like a big change.

A lot of us use logic to explain our big plans. But a good story about why you are expanding your role gives buyers the emotional context that lowers the risk of giving your new endeavor a try.


Now Read This:

 

 

Filed Under: Market Strategy

Tagged With:


Share via
Copy link