Written by: Vickie Sullivan | January 23, 2018
How to Stand Out Among the Competition
How do you stand out when client criteria are nebulous? When you create standards.
My favorite example lies within this Strategy+Business article about defining moments. This tactic works in two environments:
• When the market uses buzzwords without a clear definition. Yes, “customer experiences” have been around for decades. The real problem: This term means different things to different people. Result: a struggle to build systems to deliver. When we create standards, the definition is now a rallying cry.
Listen: How to create standards that the market will love
• When the market wants something but doesn’t know how to get it. In this case, “defining moments” addresses what many companies already want: a customer experience that stands out. Because these buyers also know they can’t create that experience consistently, these standards stand out as useful.
Other Resources You May Like:
- How to Help Your Buyers Make A Decision
- Springboard Marketing: Leveraging Your Expertise Into an Empire