Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> How to Stand Out When You’re the New Person

Written by: Vickie Sullivan  |  April 09, 2020

How to Stand Out When You’re the New Person

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Growing your business requires you to always be on the lookout for new places to play. And this requires you to show up as the “new kid on the block.”

This Ad Age article about using the latest “it” platform, TikTok, answers a bigger question: How do you stand out in new environments?

Move past the focus on the format, and check out these strategies you can use:

• Match the voice. In this example, the voice is fun and casual. And the contributors use challenges to demonstrate that. When you enter a new space, make sure the voice matches your brand. Ask yourself: Am I willing to take on this role?

• Be introduced. The experts discussed the impact of influencers and product placement. These tactics work because your introduction influences the value of your contribution. Ask yourself: How can I come in from a position of power?


Listen: Two Things to Know Before Moving into a New Environment


Choosing where you show up is a big strategic question. But you can’t stop there. How you show up requires a strategic approach as well. When you come in from a position of power, you can make that environment your own.


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