Written by: Vickie Sullivan | April 25, 2017
Increase Your Influence
If you are in the medical field, you’ve seen the buzzword KOL (key opinion leader) bandied about for years now. What’s fascinating now is how market forces have skyrocketed the value of these relationships between KOLs and the pharmaceutical industry. This dynamic is outlined in the McKinsey report, Pharma Medical Affairs 2020 and Beyond.
Yes, this is a thing, with a whole cottage industry around the care and feeding of these relationships. Let’s move past pharma for a second and look at strategy. Call me crazy, but these market dynamics also exist in other industries. My question: Can we pitch this value in other places? Why not?
Listen: 2 tools to position yourself as a key opinion leader
Where this KOL approach could work:
- Any product launch
- Any situation where the buyers have expanded
- Communication programs where trust and transparency is paramount
Prediction: Influence is more useful than ever. Thought leaders with high regard will see more opportunities to put their reputation to work. Just sayin’. …
Other Resources You May Like:
- 3 Kinds of Stories You Must Tell and How They Influence Prospects and Clients
- Brand and Message Strategy for Thought Leaders