Written by: Vickie Sullivan | February 11, 2020
It’s Time to Evolve Your Message
There comes a time you have to evolve past your original perspective. Even celebrity experts have to adjust in order to grow, as a Fast Company article about Marie Kondo shows.
Kondo’s evolution from owning less to sparking joy has brought out the critics. (Yeah, I see the irony, too.) Let’s move past this point and check out these tactics you can use to evolve your message:
• Change the focus. Note that Kondo didn’t do an overhaul on her message. She simply changed the spotlight from owning less to sparking joy. The latter focus paves the way for buying new things, hence her new home goods site.
• Make a new distinction. Key quote: “I’m not saying the fewer things you have, the better,” Kondo explains. “The emphasis is more on whether you are savoring the love you have for your belongings and taking the time to care for them.” This response is critical for credibility.
Listen: How to Pave the Way for a New Idea
The best sign of a great message strategy that you have room to grow, to make way for new revenue streams.
Now Read This:
- Why Your Best Clients Might Hate Your New Platform
- Outsmart your competition. Attract more opportunities
Author : Vickie Sullivan
Published: 2020-02-19 19:50:43
Hmmmmm....fascinating what words folks focus on. You’re right; no one has to do anything they don’t want to do. One of the many perks of being self-employed.
Author : Marcia Yudkin
Published: 2020-02-18 13:30:55
Interesting that you use language like "have to." But no, you do not have to evolve. You can choose to stay true to your values. Money is not the measure of all things. People who choose their ideals and beliefs over more revenue are also making a legitimate choice.