Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> Latest Speaker Selection Stats

Written by: Vickie Sullivan  |  August 21, 2014

Latest Speaker Selection Stats

Speaker selection remains a mystery most of the time. These summer stats from Successful Meetings Magazine regarding how speakers are chosen shine just a little light.  My favorite findings:

  • Yes, the $20k speaker budget still exists for 16% of corporate and 21% of association respondents. Key unanswered question: for one speaker or for all speakers? My educated guess: for no more than two; everyone else speaks for free.
  • Do not ignore the planners: 75% do play a role in selecting keynote speakers. The unanswered question: are they just the keeper of the “database”? Don’t bet on it. These folks may not have the power to say yes, but they definitely have the power to say no.
  • Almost half (48%) find attendee expectations to be very challenging. The unanswered question: what’s the problem? My educated guess: they want a celebrity for free.

 

The bottom line:  that “R” word (relevant) is still hot this year. Trumps motivational message by double digits. Brand your speaking accordingly.

 

Other Resources You Might Like:

 


Share via
Copy link