Written by: Vickie Sullivan  |  July 30, 2013

Latest Sponsorship Stats

Heads up:  sponsors are on the hunt.  Over 40% are dropping current partnerships and 75% are considering new deals this year according to IEG’s 2013 Sponsorship Decision-Makers Survey.

Yes, the study focuses on the big deals.  There are plenty of insights for us, though.  Findings we care the most about:

• PR and ad agencies are used to support sponsoring efforts in over 60% of those surveyed.  At the bottom of the list:  folks who represent the “property” (that’s us).
• Top objectives are increased brand loyalty and create awareness / visibility.
• Budgets are decided in the last quarter.

A lot of thought leaders get hefty speaking fees from sponsors, those third-party payers who want us for brand awareness in key markets.  So it behooves us to know what is going on in this segment.  Click here for findings.