Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> Make Your Thought Leadership Practical

Written by: Vickie Sullivan  |  April 16, 2015

Make Your Thought Leadership Practical

Confession:  Google analytics makes me crazy. I don’t understand half the stats. The question that always pops into my head: as compared to what?

Example: bounce rates. I see the percentages and have no idea how they compare to industry standard. Without that knowledge, how am I supposed to know if this is a problem worth fixing?

Enter this infographic from KISSmetrics. They show — you guessed it — the industry standards for bounce rates. Now I know if I need to leap into action. And what I need to look at to fix the problem.

Great example of a handy, practical tool. Ask yourself: how many of those do you put out there for your community? The more you help, the more gratitude you get back.

 

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