Written by: Vickie Sullivan | December 06, 2016
Meetings & Conferences: 2 Ways to Add Value to Speaking Opportunities
Given that many high-fee thought leaders get hefty speaking fees from sponsors, it behooves us to stay on top of how events partner with prominent vendors. This Meetings and Conventions article has a cool list of ideas I haven’t thought of before. My favorites for thought leaders who speak at events:
• Free hands-on attention. Can thought leaders set up an apple-like “genius bar” to provide help and advice on what they just talked about? Sure you can. Just let the sponsor know you’re available and brainstorm formats.
Listen: Vickie’s insider view on how to leverage partnerships with event sponsors
• Insider access. Every event has a free night. Instead of the normal hospitality suite, how about you and the sponsor hit the road for a field trip? Get out of the hotel and do something that relates back to your message. Be the tour guide, so attendees get a deeper dive.
Note the underlying theme on all of the recommendations: access and interaction. The more attention attendees get, the better the experience. And you just showed your sponsor you’re willing to partner with them so they get full value.
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