Written by: Vickie Sullivan | July 02, 2019
New Clients for Market Influencers
Last month, we explored influencer marketing. Let’s continue that discussion with this article from the U.S. Chamber of Commerce – How to Find an Influencer to Help Boost Your Word-of-Mouth Marketing. It appears small businesses are tapping the power of influencers – thought leaders like you – to boost their word-of-mouth marketing.
The best news in this idea-packed article: There’s a strong business case for micro-influencers who have fewer than 15,000 followers (which is many of us). More good news: small business might be a door-opener for you, as well.
The key, though: how your engagement influences sales. Small businesses want to know that your opinion will move the needle. And, yes, there are analytics for that, so no bluffing.
Listen: How to Determine If a New Revenue Stream Is Right for You
A short trip to the dark side: The fees outlined here won’t make or break us. But that’s OK. This could be a new passive revenue stream to even out typical feast or famine times. It leverages what we do to build brand awareness anyway.
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