Written by: Vickie Sullivan | April 07, 2022
Pitching to Marketing Agencies? 2 Things to Know
According to a recent study by RSW/US, pandemic economic pressures have not weakened marketing agencies’ hold in corporate America. Their seat at the table is secure.
Why you should care: Marketing agencies will continue to vet thought leaders for potential sponsorship and influencer opportunities. Two things you should know, however, about these gatekeepers:
• They are savvy buyers. These marketing pros can spot spin at 50 paces. Be compelling but dial back the hyperbole. Have your best facts front and center.
• Analytics matter. Numbers are the first thing these marketing agencies look at; it’s the first thing they will tell their client. If you have low engagement or SEO position, pump up your stats before pitching.
Listen: When to Pitch Marketing Agencies
The bottom line: These security guards won’t consider newbies. They look for thought leaders who have a strong following that their clients can use to extend their reach. Drilling down on those needs first will have a huge effect on their response.
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