Written by: Vickie Sullivan | April 28, 2022

Should You Use Humor in Your Marketing?

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Confession: I’m a sucker for humorous marketing messages. So, when I was referred to PirateShip.com and laughed out loud at their sound effects and videos, I was sold.

Thematic humor helped this shipping software company stand out by taking a boring activity and making it fun, easy, and inexpensive. Which prompted a bigger question: Can thought leaders use thematic humor without going “overboard?” (Pun intended.)

My take: It’s all in the placement. Here are two places where you can use thematic humor to build your brand:

• Content marketing campaigns. On social media, a lot of us go for the inspirational themes and use on-off humor to show off our voice. That’s a good start, but everyone does this. If you go one step further and base a social media campaign on humor, you let your community participate in the joke, increasing shareability and engagement.

Listen: Two Great Sources of Humor for Social Media

• Internal client campaigns. For anyone who needs buy-in from stakeholders such as employees or the public, thematic humor is memorable. It lays the foundation for sharing stories, ideas, and learning.

The key is consistency. PirateShip’s style is not only reflected on their site but also in their emails and even customer service. Thematic humor is another tool you can use strategically to stand out.

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Filed Under: Tips, Trends & Tirades Market Digest