Written by: Vickie Sullivan | October 27, 2020
Sometimes It’s OK to Throw Spaghetti on the Wall
I’ve never been a fan of massive “lists” articles that go a mile wide and an inch deep. But after reading a Small Business Trends article about how to use TikTok for small business, which is one of those list articles, I’ve adjusted my thinking.
Let’s move past the content (because let’s face it, TikTok isn’t for everyone). Yes, there’s is a place for what I call “throwing spaghetti on the wall” articles. Going a mile wide and an inch deep works best when:
• Something is new but has momentum. TikTok is widely popular, but many folks (such as me) don’t get the appeal. It’s natural to want to get in on the action, so the intrigue is there; we just don’t know enough about the format to determine the relevance. When the article’s author brainstorms many kinds of ideas, she helps the reader decide if this option is worth pursuing. The wide scope of the article is a helpful primer.
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• We don’t know what to do. “Spaghetti-on-the-wall” articles are great for first adopters who also want to be strategic. These people don’t want to waste time on what doesn’t work. They don’t want to experiment. Having many ideas gives them just enough direction to jumpstart their efforts.
A lot of us have very thorough, detailed methodologies. Fair enough. But do we always have to put that on full display? Nope. Sometimes folks just need a little bit of information to get them started. And that’s valuable, too. So, go ahead and throw spaghetti once in a while.
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